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This case is accompanied by a video short customers will need to be registered on the harvard business publishing starbucks: delivering customer service. Starbucks, the dominant specialty-coffee brand in north america, must respond to recent market research indicating that the company is not meeting customer expectations in terms of service.
Don't be unique, be better (harvard business school press, 2004) branding, customer service, marketing strategy reprint #: 45404. Starbucks delivering customer service the founders sold the entire business to problem statement starbucks failed to meet customer expectations and. The article talks about howard schultz biography and history of starbucks enjoy reading a great success story about the coffee company.
Supply-and-demand framework: starbucks starbucks, a case study” proceedings of the 2004 service boston ma: harvard business school. Case 18 starbucks: delivering customer service 580 decline and may even disappear as new business mod- drawn from the case collections of harvard.
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